The way in Which We Use Adwords Keyword Planner Competition Level Data is Totally Wrong!

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The way in Which We Use Adwords Keyword Planner Competition Level Data is Totally Wrong!

Yes, I am saying, the way in which we use and consider the data of Competition Level in Google Adwords Keyword planner is totally wrong.

This post is not going to be too lengthy, I am writing this blog post just to make clear the real facts of the competition level shown by Adwords keyword planner.


Firstly, Adwords Keyword planner was not designed for the publishers or bloggers. It was designed to help the Advertisers who advertise their products online with the help of Google advertising platforms.

If you are still using the data of competition level from Adwords plenner into your plans of targeting traffic or ranking your blog in SERP's then it is useless.

I was also wrong and taking the things in the same way. Even some bloggers, who are familiar and aware of this truth still use the Competition level data to rank their blogs.

competition level data in adwords keyword planner is for advertisers not for publishers


What is the Competition level data shown in Adwords keyword planner in actual?

Competition level data is for the use of Advertisers that is suggested by Google. It shows that how much an advertiser should bid on CPC for appearing their sites well in Google search results.

But publishers take this data in a wrong way. They take it as if the Competition level is low for any keyword then it would be easy to rank their post or blog for that keyword, and same if the level is high then it won't be good for writing the posts or targeting that particular keyword. That is wrong.

But in actual that data is for the advertisers not for publishers.

How should bloggers use Adwords keyword planner?

Bloggers can still get benefitted from this tool. They should use this tool:

1. To get ideas for average monthly searches.
2. To find out long tail keywords.

So, the Competition level data in Adwords keyword planner is not useful for bloggers?

If bloggers use that data in the right way then they can be benefitted more than before. How bloggers should act upon the data;

1. Always choose the keywords with a High-Level competition with low volume searches.

In actual, keywords with Low competition refers that the Advertisers are not willing to pay or invest for that keyword.

The point I discussed above is totally opposite to the way that bloggers use. They go for low competition keywords but here I am recommending them to choose the keywords with a High-level competition.

Because that High level competition indicates that advertisers are paying more for that keyword. That competition is high in Advertisers not in publishers.

Most of the publishers are ignoring that keyword because of the wrong/false knowledge but at the same time if you use your mind in the correct way then you can earn a good amount of money by using those keywords.

If you are searching for the tool that provides real and accurate data for publishers, not for Advertisers like Adwords keyword planner, then I have a better option for you.

So, is there any tool for the same purpose or the alternative of Adwords keyword planner?

Yes, there are lots of tools but most of them are again not accurate as they use the API's of some cheap data providers or the data is too old.

But after knowing the facts of Adwords keyword planner, I did lots of research and finalized SEMRUSH.

Well, SEMRUSH is a paid tool but if you are really serious about blogging and want to earn money then you must go for SEMRUSH Tool to get the accurate results and data.

I hope you have liked this information.

This is a guest by Meera Sehgal, a freelance writer or blog posts.

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